{"id":20601,"date":"2021-08-09T10:19:28","date_gmt":"2021-08-09T08:19:28","guid":{"rendered":"https:\/\/infofuturo.com\/necesitas-cambiar-tu-estrategia-en-las-redes-sociales\/"},"modified":"2026-09-16T11:56:27","modified_gmt":"2026-09-16T09:56:27","slug":"necesitas-cambiar-tu-estrategia-en-las-redes-sociales","status":"publish","type":"post","link":"https:\/\/infofuturo.com\/en\/necesitas-cambiar-tu-estrategia-en-las-redes-sociales\/","title":{"rendered":"Do You Need to Change Your Social Media Strategy?"},"content":{"rendered":"<p>No two businesses are the same, which is why their social media strategies should not be the same either. While it may make sense for your strategy to include elements similar to those of your competitors, this does not necessarily mean it will resonate with your unique audience. Other factors can influence social media performance, such as content quality, the time of day you post, and the number of followers you have.<\/p>\n<p>When we initially plan our social media strategy, we generally make the best possible decisions based on the data available at the time. Over time, as new data becomes available while the strategy is being implemented, you may find that you are not exactly where you want to be. If this is the case, you may need to rethink your social media strategy. Our experts in <a href=\"https:\/\/staging.infofuturo.com\/servicios\/marketing\/\">Digital Marketing in Asturias<\/a> offer some ideas to help you decide what to do:<!--more--><\/p>\n<h2>GIVE YOUR CURRENT STRATEGY TIME<\/h2>\n<p>First of all, it is very important not to rush into making changes. You need to give your current strategy enough time to work. In other words, if you have only given your existing strategy a month before deciding that it does not work, you have not given it enough time to prove itself. Sometimes it can take a month or more for a strategy to start gaining momentum. If you have put a lot of thought into this strategy, you should give it at least six months or even longer before you start making changes.<\/p>\n<p>The reason is that you need enough data to assess whether or not it is working. One month of data is not enough, especially because social media tends to gain momentum over time. Of course, there is a fine line between being too eager to make changes and not being eager enough. Social media should gain momentum at a fairly steady pace, and if it does not, you should consider making some changes after six months or more of working with the strategy.<\/p>\n<h3>TAKE INDUSTRY OR BUSINESS CHANGES INTO ACCOUNT<\/h3>\n<p>Let&#8217;s imagine that you feel your social media strategy is working quite well. It is growing at a steady pace and gaining momentum with each passing month. Your followers and engagement have increased. You are even getting some traffic to your website as a result. It may seem that you do not need to make any changes and should keep things as they are.<\/p>\n<p>Then, your industry undergoes some rapid changes. You may be reluctant to respond to these changes on social media, but you should think twice before being too conservative. It is perfectly acceptable to respond to changes in your industry and business by making slight adjustments to your social media strategy.<\/p>\n<p>However, it is best to do this while continuing to work with your current strategy. Your current strategy is what has brought you your current success. When it comes to <a href=\"https:\/\/staging.infofuturo.com\/servicios\/community-management\/\">social media management<\/a>, it is fine to make adjustments as long as they do not affect your long-term success.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No two businesses are the same, which is why their social media strategies should not be the same either. While [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20602,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[16,21,17],"tags":[],"class_list":["post-20601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-ingles","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Do You Need to Change Your Social Media Strategy? | Infofuturo - Asturias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/infofuturo.com\/en\/necesitas-cambiar-tu-estrategia-en-las-redes-sociales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do You Need to Change Your Social Media Strategy? | Infofuturo - Asturias\" \/>\n<meta property=\"og:description\" content=\"No two businesses are the same, which is why their social media strategies should not be the same either. 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