Sector Ejecutivo magazine dedicates four pages to Pablo García García, CEO of Infofuturo, exploring how artificial intelligence, custom software development and digital marketing can improve business efficiency and growth.
The October 2026 edition of Sector Ejecutivo features an interview titled “Artificial Intelligence with Business Purpose”, in which Pablo García García shares Infofuturo's perspective on the changes reshaping the technology market and the opportunities emerging for businesses.
Founded in 1999, with operations in Spain and Latin America and hundreds of projects delivered, Infofuturo focuses on bringing artificial intelligence into real-world business operations, combining business expertise, technology consulting and execution capabilities.
“Our goal is to address both sides of the income statement: helping clients become more efficient internally while growing their businesses externally,” explains Pablo García in the interview.
The Last Mile of Artificial Intelligence: From Potential to Results
One of the interview's central messages is that adopting artificial intelligence does not automatically lead to better business performance.
The real opportunity emerges when technology is integrated with an organization's data, processes and people to solve specific problems: reducing administrative tasks, automating operations, improving management information and enabling businesses to scale without proportionally increasing their costs.
Infofuturo specializes in this last mile of AI: turning technological possibilities into solutions that work within organizations, with security, sound judgment and accountability.
Custom Software, Automation and New Investment Opportunities
The interview explores how artificial intelligence is lowering the barriers to custom software development, enabling medium-sized companies to access solutions tailored to their specific needs.
It also examines the business implications of recurring SaaS licensing fees compared with investments in proprietary technology, including EBITDA, CAPEX, technological dependency and control over business processes.
The objective is not to develop technology for its own sake, but to build solutions that create value, reduce dependencies and evolve at the pace of each organization.
Digital Marketing: Driving External Growth and Internal Efficiency
Infofuturo's offering extends beyond technology development.
As a Google Premier Partner, the company combines digital marketing, SEO, GEO, SEM and customer acquisition strategies with software development and systems integration.
This approach connects advertising investment with commercial opportunities and sales, helping businesses better understand their performance and make informed decisions.
International Experience and a Team That Understands Business
The interview highlights Infofuturo's experience across sectors including education, public administration, logistics, healthcare, e-commerce and legal technology.
It also emphasizes the company's international presence, with operations in Spain and Latin America, and the role of its software development center in Asturias, where long-standing professionals have accumulated extensive industry knowledge and technical expertise.
At a time when artificial intelligence is transforming the technology industry, Infofuturo is reinforcing its commitment to senior talent, team continuity and long-term relationships built on trust.
Private Artificial Intelligence: Leveraging Data Without Losing Control
Another key topic is the protection of business information.
Infofuturo develops and deploys private artificial intelligence environments, including solutions hosted on servers physically located at clients' premises, for organizations that need to retain control over confidential documentation and sensitive data.
These solutions combine AI capabilities with privacy, security, cost control and reduced dependency on external providers.
Read the Full Interview
The interview “Artificial Intelligence with Business Purpose” is available in full on pages 36–39 of the October 2026 edition of Sector Ejecutivo.
Infofuturo would like to thank the magazine, its management and the entire editorial team for the opportunity to share our journey and our vision for the future of business technology.
A journey that would not have been possible without the trust of our clients and the commitment of the professionals who are part of Infofuturo.
We invite you to read the full interview and discover our approach to technology: business first, AI second.
Read the Full Interview in Sector Ejecutivo (PDF – Spanish)
Interview: Carmen Peñalver. Photography: Nina Prodanova.
