Corporate Identity

The corporate identity of a company, institution, or organization must represent its mission and philosophy so that it can be recognized as such, both within and outside its sector of activity. It therefore means the graphic representation of an organization, which will be embodied through a specific image, colors, and definitions so that other people and/or entities can recognize it.

The corporate identity must be original and creative, and must not correspond to or resemble any other previously developed one. The logo, which is the most graphic part of the corporate identity creation process, is developed based on the basic concept and definition of the organization and generally tends to describe the mission of a company through its lines.

On the other hand, the subsequent stages of an organization’s corporate identity include the graphic and stationery elements that support and reinforce the organization’s concept. This therefore includes the design of business cards, email signatures, letterhead stationery, envelopes, folders, among others.