Arce Media has presented its summary report on media investment in the advertising market in Spain over the past year.
This study provides detailed investment data by media, platforms, sectors, advertisers, types of advertising, formats, and more. It also analyzes television, radio, press, Sunday supplements, magazines, internet, outdoor advertising, and cinema.
It also includes a comparison showing the evolution of advertising investment from 2010 to 2020, from which at least two key points are worth highlighting:
- Since 2016, overall advertising investment in traditional media has been steadily slowing down.
- Total investment in digital media has grown year after year since 2010, reaching the point in 2020 where it slightly surpassed total investment in traditional media.
This report further confirms how important it is to invest in digital media today. At Infofuturo, we optimize your company's website with the aim of improving its visibility in search engine results, and we offer Google Ads campaign management as well as campaigns across different social media platforms. If you need Digital Marketing services in Asturias, do not hesitate to contact us and our team will take care of everything.
Download | i2p Summary Report
