In today’s article, our Digital Marketing team in Asturias will discuss the factors that affect SEO and how we can use them to improve our website’s search engine rankings.
Today, we will focus on link factors.
- Inbound links: although there is considerable debate about how many links a website should have and at what point they may become harmful, they remain one of the most important factors for improving search engine rankings. As with everything in life, moderation is key. Old techniques such as submitting our website to link farms or directories of questionable reputation no longer provide any ranking benefits; in fact, they can have a negative impact. What really matters is having a “natural” link structure. If our content is interesting, other websites are more likely to link to it. It is also important to manage inbound links carefully, as if our website is relatively new and suddenly receives a very large spike in inbound links, Google may show us a yellow card, if not a red one.
- % of rel=nofollow backlinks: Google views inbound links with this attribute positively, as it considers them more natural.
- Authority of the URLs linking to our website: it seems clear that the greater the authority of the website linking to us, the greater the benefit in terms of the authority it passes on to our site. Furthermore, if the linking website operates in the same industry as ours, even better.
- % of links coming from the same country: Google considers it much more natural for our website to receive links from the same country in which it is located. This applies mainly to local and national businesses.
- % of inbound links containing keywords: links whose anchor text exactly matches the keyword we want to rank for are considered less natural, and therefore their value decreases. For this reason, it is advisable to vary the anchor text (the clickable text of the link) so that it is not always the same.
Do you want to appear among the top results on Google? Our SEO professionals in Asturias will take care of the entire process for you. Let’s be clear: strong organic search growth does not happen by chance; it is the result of having a talented SEO company working for you.
