Social Media Advertising
Social Media Marketing (SMM)
Social Media Marketing involves the use of social networks as channels for brand promotion, audience growth, website traffic generation, and increased sales.
SMM is the easiest way to reach a massive audience. Today, half of the world’s population—3.8 billion people—use this type of network. In addition, this number is constantly growing; since 2019, its use has increased by 9.2%.
Social media is extremely useful for increasing brand awareness. According to Hootsuite, el 52% of online brand discovery occurs on social media.
What campaigns can we run?
SMM campaigns mainly focus on the following placements: Facebook, Instagram, Audience Network and Messenger.
One of the most widely used placements is Instagram, both in the newsfeed and in Stories, complemented by its counterparts on Facebook.
The main formats are as follows:
- Single image or video. An ad with one image or one video. Additionally, text and a call to action can be included.
- Carousel ad. An ad that displays a sequence of images or videos.
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